Paintmaker Kansai Plascon Kenya has launched a new ambitious campaign dubbed “Rangi Ya Chapaa”, a cashback program that offers end-users instant rewards directly to their M-Pesa accounts and will run across the country.
This initiative is the first of its kind, allowing customers to receive an instant cash prize upon the purchase and use of select Plascon products at all Plascon dealers nationwide.
This campaign focuses on rewarding painters who are the key drivers in the paint industry and may often be overlooked when cushioning customers against harsh economic times.
The campaign was formulated as a response to the economic impact of the Covid-19 pandemic on both businesses and households
Kansai Plascon’s Managing Director Jamil Virjee, shared that the pandemic has posed both humanitarian and economic challenges for the industry hence Plascon’s continued effort to ensure that its employees are well informed and equipped in observing health and safety standards.
“One cannot ignore the impact that the pandemic has had on Kenyan families or industries such as construction and manufacturing. We are confident that the Plascon Rangi Ya Chapaa campaign will boost performance not only for the organization but will be the platform that gives back to painters and end-users that have supported Plascon not only in this challenging year but every other year.”
Speaking during the launch Plascon Kenya’s Marketing Manager Mihira Patel stated that in addition to instantly rewarding painters and customers, the campaign further aims to establish Plascon as a paint brand across Kenya by igniting dealer demand.
“Our campaign will be rolled out across TV, radio, print, digital outlets, and in-store with a strong brand link which we believe will resonate well with our market. We are extremely excited about this new initiative and are confident it will contribute to building stronger relationships with painters, customers, and stakeholders.”
The launch of the Plascon Rangi Ya Chapaa campaign comes a few weeks after the company introduced new innovative packaging based on consumer insights, global trends, and aims to solve local challenges.
The new paint packaging is easily identifiable, carries a more premium appearance, and has easy to read benefits and application guides.
“This new move will go a long way in improving business operations as the packaging will no longer suffer from rusting and its new shape allows for ease of handling and stacking.”
Mr. Geoffery Kinuthia Kansai, Plascon’s National Sales Manager, said. “We continue to constantly innovate and improve our products, ensuring we maintain the same mark of quality that Kenyans have trusted for over 50 years,” he added.
Improved hygiene and measures to protect oneself during these times has also led the organization to manufacture hand sanitizers to meet new demands.
These are readily available in many sizes at Plascon’s Head Office in Nairobi as well as all its depots nationwide.
With more people spending more time online, the organization has also increased its presence on online platforms to address changing consumer demands.”
Kansai Plascon Kenya is one of the largest paint companies in Kenya, following the acquisition of Sadolin Paints in 2017. It is a subsidiary of Kansai Plascon Proprietary in South Africa, Africa’s largest coatings company, and part of Kansai Paint, Japan, a top ten Global Coatings company.